Taylor and I did a lot of research + I utilized what I learned from my Post Modernism marketing and advertising lessons and projects in order to create a comprehensive and beautiful project.
Websites we utilized for research are the ones as follows:
- http://www.focusfeatures.com/nocturnalanimals
- beforeifallfilm.com/
- http://www.edgeof17.movie
- http://melaniemartinezmusic.com
- https://www.universalpictures.com/movies/get-out
- http://lionmovie.com
One of the trends that Taylor and I noticed was how the home pages on all of these sites were very
scrollable (which means there is a large home page section with a few other links/tabs above on the top
of the home screen). I understand this trend, as it mimics the scrolling nature of the worlds top social media
sites like Facebook, Instagram, Twitter, etc., being an entirely scrollable format. It makes the consumer feel
like it resembles the sites the normally use subconsciously, thus why Taylor and I are noticing this major
trend.
So for our home page, we included a main image flag at the top of the page, listing the film title, rating, and
release date. We wanted the site to be user interactive and relate to post modernism aspects of hyperrealism
by making the consumer become all encompassed with the website. I created a Spotify playlist that would
be updated on the site weekly which is a great way to market to Gen Z and Millennials as it is the fastest
growing music streaming site next to now emerging Apple Music. All I did was add songs we believed would fit
our film, copy the embedded link, and put it on our site.
Many home pages utilize a quote like "See more below" or "Discover the movie below" which entices the
consumer and lets them know that the site is scrollable.
We included both of our trailers on the home page as they scrolled down, put social media links and bars
on the top and bottom of the website, and finished that page off with a little "Mini Photo Gallery" with a block
quote which would entice our consumer to want more visual stimulation in the larger photo gallery tab at the
top of the page.
Tab two was the photo gallery tab, so for this one I created an Instagram like feel by creating three photos
per row of photos. Taylor and I didn't love the discombobulated and all over the place photo placement of some
of the movie website, while we loved the format of Melanie Martinez's music website (We found it interesting
how a music artist's website is very similar to a movie's website). Thus, we believe the cleaner more Instagram-
like ascetic for the website would be more visually pleasing. And because it is the "Photo Gallery" we both
included our film poster on the home page and the photo gallery tab.
Tab Three "Something Special" is inspired by our post modernism marketing techniques learned earlier this
year. Sometimes people in our generating (really all the time) hate to be marketed to directly and like a
little bit of mystery and self discovery. This discovery want makes the user feel more in control of their
content, thus makes them feel like they are not being directly marketed to. The something special tab
features a movie bloopers video we compiled which puts a human behind the actor, which not only helps
branding but makes the user feel connected better to the actors and production of the movie, like they're
are real people, teens, behind the making of it all, creating brand trust through that post modern concept.
Tab four "Seeking Help" we thought would also be imperative to add to our site. Our film deals a lot with
teenage drug abuse, and many movie websites include things like donation areas to causes that have to do
with the film and recourses that go along with the films narrative, so we created a blog posting (feels more
personal to the consumer) from "Team Feel Again" that supported seeking help from teenage drug abuse
along with the resources, websites, and phone numbers to find help. Not only does this resemble conventions
of film websites, it makes everything feel more heavy and real to the consumer, getting them trapped in this
little bubble website for our film (Once again hyper realism and post modernistic marketing strategy at use
here).
Tab five "Contact" included an area for people to directly contact the creators and actors of the film through
a fill out form I created. The names of the actors and producers were listed on the left with a cute little inside
fact joke or description of the person working in the film, making the people viewing the names like they are
real people and maybe make them want to research the name to find out more about them now that they
know some strange or random thing about them. This enticement of the consumer and making the consumer
feel more attached to the film and the people who make the film creates the films own universe where
people want to research more about the film and the names behind it. Making it all feel human and not
directly marketed to the consumer as stated by Gen Z and Millennial post modern marketing tactics.
I utilized Weebly to create my website as it is free and comes with so many great templates to create a beautiful
and cohesive website.
The color scheme we used was inspired by the film's poster which was dark green, yellow, and white.
Here is our link to the site!!!!!
http://feelagainmovie.weebly.com
Hope you enjoy!
-Ash
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