Friday, April 7, 2017

Trailer #2 Is Edited & Complete!


I stand in front of you today a humble man... BECAUSE TAY AND I JUST FINISHED TRAILER #2!!!! AHHHHHHHHHHHHHHHHASDFGHJKL":!!!!!!!!!

      This trailer was our social media based trailer, which means that it needed to be a bit different than our other first trailer. Here as some basic differences in how our second trailer is different than our first in both target audience and portrayal on medium.

  1. Our movie trailer could be a little over two minutes no problem (average movie theater trailer is 1:30-2 Minutes), while our social media should really be 60 seconds or less due to the faster consumption of social media and the limitations that some platforms allow like Instagram strictly limiting video lengths.
  2. Our social media trailer needed to attract your attending in a snap, so by providing a intense and beautiful shot to start of (we were inspired by the Nocturnal Animals trailer beginning for our opening scene with the extreme close up of the eyes). Social media is always about what is the next thing that will stimulate the consumer and make them want to actually stay and consume something, and we accomplished this with our trailer beginning.
  3. We included a ton of face paced editing in intense bursts to create a more hectic feel we believe that would broadcast to a more thriller drama or intense/psychological drama about drug abuse.
  4. Unlike our first trailer, we really don't give almost any of the plot away (Once again inspired by Nocturnal Animals and also Ghost in a Shell). With social media, you always want to leave the consumer wanting to consume more, thus it is important with social media trailer advertisements that we don't give everything away, that way they become invested and then watch the film's full movie trailer. That is how you hook a consumer and gain more views.
  5. We included a lot more intense and almost angry voice overs compared to the more soft and lost feeling portrayed in the first trailer.
It is obvious to see that both trailers are based off and from the same movie, but they correspond to totally different audiences on different mediums, thus broadening our viewership audience as a whole (SMART!)

Like the first trailer, I created a Youtube Thumbnail for the video to better advertise the video on the internet (especially important when people will be seeing the thumbnail first everywhere on social media, so we took some extra time for this one. FORESHADOWING- It is similar to the film poster we are currently creating... but more on that later! I can't give all my secrets away yet!)

Check Out Trailer #2 Below!!!


Next to tackle is the website which is currently in production and my film poster which my teammate Tay is having a major role in because she is a photoshop Goddess!

-Asher

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