Chicken Biscuit (Defining Our Two Trailers)

(DISCLAIMER: This post is inspired by my amazing partner for this project, Taylor, who loves chicken biscuits and wanted one of my posts to be titled as such... so here it is. The chicken biscuit really has nothing to do with the rest of the post's content... so... yep.)

As a part of our project, it is Taylor's and my job to create two different trailers that we will broadcast in two different ways (audience wise and medium wise).

Trailer #1 (Movie Theater Trailer):

1. Trailers displayed at the movie theaters and at film festivals are usually 1:30 to 2:00 minutes. These platforms are suitable for a genre-driven audience who are interested in the characteristics and conventions used in the film. This audience is commonly described as “movie-goers” because they tend to go and see films at these platforms rather than streaming them or watching them at home. Therefore, one of our trailers will be more geared towards focusing on the drama and that one will be presented at these locations.

2. Film festivals and Movie Theaters are a great way to advertise the film because most likely the audience is going to come back to see more films. Our trailer will be displayed at other drama movies that are released before our film so that the same audience is exposed to it. This is commonly how previews are organized at movie theaters and at film festivals- they are displayed before the same genre so that the same targeted audience comes to see it.

3. Indie films do not have that must of a disadvantage as very popular, and wealthy franchised films because it’s about marketing and how well the trailers are produced. Trailers are also typically released within 100 days before the film.

Find more info on Movie Theater Trailers and how they are cut here: http://filmmakermagazine.com/37093-first-impressions/#disqus_thread

Trailer #2 (Social Media Trailer: Instagram/Snapchat/Twitter):

(https://www.slideshare.net/simdam/codes-conventions-of-a-film-trailer-47051528)

1. Trailers tend to be 1 minute in length, as social media users tend to be more quick with their consumption decisions. Also, some media platforms such as Instagram regulate the video lengths that can be broadcasted on their application (Instagram allows for videos to be 60 seconds or less). Thus, our social media trailer will be a 60 second trailer.

2. What is nice about social media is that you can broadcast so many different trailers and types (full length, shorter, teaser, etc.). Unlike TV movie trailer commercials which on average are 30 seconds or less, social media's like Twitter and Snapchat allow for longer full length trailers for a fraction of a cost, as TV costs big bucks to feature commercials on differing networks while social medias cost no money to create and post on their own pages and are not expensive when advertising when compared to TV.

3. Snapchat it is especially important as advertisements on snap usually feature a teaser trailer that, if chosen by the consumer, can be "Swipped Up" to view a longer length trailer, making the consumer feel like they are in control with what advertisements they see (all relates to marketing to Millenials and Gen Z with creating brand loyalty and advertising without advertising). Snapchat to us is an incredible resource and totally relates to all of the postmodernism marketing techniques/conventions we learned earlier in the year.

4. Examples of social media trailers that have been very successful with variability that relate to the conventions just listed:
Ghost In A Shell -